- Green: Usual used to represent nature, eco-brands and educational institutions.
- Red: Used to represent Danger or Passion or Romance.
- Pink: A feminine colour often used to represent romance or perhaps early childhood.
- Yellow: A bright colour that is often used for cheerful brands, children’s products or holiday brands.
- Blue: Often associated with finance – most banks will use blue (or green). Often used for travel too – because of the ocean.
5 Things Your Web Design Says About Youwritten by Ella-Raye Dickens
If you own an online business – or even an online blog, your web design says more about your company, service or product than you could ever imagine. Think about the last time you picked up a book for the first time – did you look at the front cover before opening the front page? The likelihood is, yes you did.
That because we’re visual people – we judge things visually before we judge them in any other retrospect – which is why the visual aspect of your website (and the design of your website) is not only important – but crucial.
The First Pitfall
Most often – the first pitfall people make when creating a website is paying more attention to the written content than the actual web design. I’m not here to say that your written content doesn’t matter (of course it does) but what I am here to say is that your website’s design matters just as much.
Your home page is like the front cover to a book – if it doesn’t look good visually – if it is messy, or ill-thought out then most people will simply close their tab and move onto the next option – who is likely a competitor of yours. Which means you might be loosing money and custom, whilst strengthen the bank balance of your competitor. So do I need to say again why web design deserves your time and effort? I hope not!
The Good News
The good news is – once you’ve decided to dedicate time and effort on your web design you can amend it relatively easily. All you need to do is take a step back from your website and look at it with fresh eyes. What is it saying about you? What is it saying about your business?
Keep reading to find out!
Your Colour Choice
This is the most important aspect and the thing that can often make the most difference. Colour is a communication tool – and has been ever since the world was first created. We use to communicate with others, warn them, invite them, etc. Each colour is often interpreted a certain way – so thinking about how the colours on your website are being interpreted is highly important. There are a few examples below:
As you can see – our brains are already associated colours before we consciously realise. So choosing the right colour for your brand is hugely important. For example – a bank that uses red coloring may be giving off the wrong impression. Or a Men’s clothing range that brands it’s web design with baby pink – may also be doing something similar.
Whilst it’s OK to experiment with colour – don’t get too inventive. You want people to feel comfortable on your website – not confused.
This says a lot about your brand too so make sure your layout is working well for you! Your layout should highlight the most important thing about your brand – whether that be your team, your product, your logo – whichever you think it is.
When people visit your website you want them to be able to locate you brand’s voice and your brand’s purpose immediately – they need to know what they came for. If your layout is messy and confusing – they may loose track of why they visited and head somewhere else instead.
To combat this – try showcasing your main product on the homepage. If you have several product or service – use some kind of slider, so that they see the range of service within little time. It’s such a simple change – but can have huge results.
Use Compressed Images
This is my final tip. Nothing communicates laziness and sloppiness more than having broken images on a home page. Make sure all your images work properly – but ensure also that they’ve been properly compressed too. This will minimise loading times (great for keeping on people’s good side) but it will also ensure your website looks professional and well kept and well designed. And trust me – broken images will be saying all the opposite.