There’s an interesting trend amongst brand new startups (and, in particular, web based startups). These new companies are all underdogs – they’re almost always trying to disrupt a particular industry, or they’re looking to take on much larger competitors – and these startups are all standing out from the usual corporate crowd by focusing on design.
Web apps, mobile apps and landing pages are all being built with design in mind – and it’s seen as being crucially important. It’s a great way of helping people to remember who you are, and to visit again, and having a beautiful design can help you to distance yourself from your competitors (who may not have products or websites that look quite as appealing).
All of this focus on design is also usually reflected in the startup’s logo – as this passes on a lot of the personality and style of the company, and is something that designers working for startups often agonise over. We’ve brought together a collection of beautifully designed startup logos to hopefully inspire you for your next logo design project.
Are there any examples of startup logos that you think are beautifully designed? Let us know in the comments.