WEBEXPEDITION18 Never Stop The Exploring

One of the common trends amongst successful startups – or at least, startups that are popular and often talked about – is an eye for great design. Whether it’s the design of the product, or the website that markets it, design appears to be a common factor in most successful new businesses.

It’s unlikely that great design alone makes or breaks a company, but a beautifully designed homepage is likely to perform better. It increases the chance that visitors will stick around and read what you have to say, which can then result in more attention and more sales.

While larger, more established companies can get away with not focusing as much on design, the smarter startups know that it can help to swing the odds in their favour. Startups are also less concerned with playing it safe, and so they are often more comfortable with adopting some of the more adventurous and creative design trends.

We’ve created a roundup of some of the most visually appealing, beautifully crafted startup homepages to help get you thinking about your next website design project.

LayerVault

Spacebase by Parallel Universe

Kippt

Flutter

Referly

ShopLocket

Cloudsnap

KISSmetrics

New Relic

Squarespace

Grouper

Proto.io

Ballpark

Blimp

Rdio

Have you found any beautifully designed startup homepages that you think should be in our roundup? Let us know in the comments!

Authored by Dan Robinson

Dan writes for gifts for her experts The Handpicked Collection, who specialise in unusual Christmas gifts. In his spare time he studies web design and is currently learning to code iOS apps.