FIFA World Cup Design: Posters, Logos and Mascots 1930 – 2010

    written by Slobodan Zivulovic

    The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. This will be the first time that the tournament has been hosted by an African nation.

    As hopes, dreams and excitement are growing and all eagerly awaiting the beginning of the contest and the first goal, I want to present you the official posters, logos and mascots from all World Cup’s so far. It’s interesting to see how their design changes over time.

    This post is sponsored by, a company that provides affordable
    poster printing services.

    Showcase includes all 19 posters from 1930-2010, 16 logos (first official logo showed up in 1950 for the World Cup in Brazil, and 12 mascots (the first official mascot was presented in 1966 for the World Cup in England).

    Enjoy and choose your favorite!

    1930 Uruguay

    1934 Italy

    1938 France

    1950 Brazil

    1954 Switzerland

    1958 Sweden

    1962 Chile

    1966 England

    1970 Mexico

    1974 West Germany

    1978 Argentina

    1982 Spain

    1986 Mexico

    1990 Italy

    1994 United States

    1998 France

    2002 Korea Republic & Japan

    2006 Germany

    2010 South Africa

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    Authored by

    Slobodan Zivulovic is a blogger and web design fan who is always looking for inspiration and creativity. He is a music and movie lover. He also likes sports, photography and has a passion for technology. He has a great honor and pleasure to be here as a little help and support to his brother. You can find him on Twitter

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  • Simone D'Amico says:

    June 2, 2010

    Fantastic showcase, thanks for sharing.

    I can not wait to begin the new World Cup! :)

  • Pablo Lara H says:

    June 3, 2010

    Amazing. Love it¡

  • Milos Sutanovac says:

    June 3, 2010

    Amazing showcase.. 1930 is AMAZING, even tho’ it’s the oldest. Just crazy.

    • sudarshan says:

      July 25, 2010

      did you really like it?

  • Michelle says:

    June 3, 2010

    really cool roundup, thanks for sharing

  • Design That Rocks says:

    June 3, 2010

    Very cool poster collection. Not being into the World Cup I’ve never seen these before….some amazing artwork and designs over the years.

    Thanks for the post!

  • Logo Design says:

    June 3, 2010

    All of them seem to be so Awe some and cool. All images are extremely revitalized and the color palettes are absolutely transformed from their imaginative essence. You have a extraordinary group of images here. Some of them are latest than classic, although I could see the 80’s look in some images.

  • sriganesh says:

    June 3, 2010

    the old logos before 1990 never seen

  • Deepu Balan says:

    June 3, 2010

    Really Nice collection… Thanks for putting these together.


  • vikkonovaloff says:

    June 3, 2010

    Gossshh I love them all! Remember myself in my 8-10 y.o. redrawing old ones (from Spaine 1982 and earlier) from little pictures into A0 size for our home collection!!

  • Richie says:

    June 3, 2010

    Wow… these are great…. 8 days to go and I cannot wait for the World cup to start :) Who’s your favorite player, Slobodan?

  • SkyKiDS says:

    June 3, 2010

    Thank you for your post. :)

  • Tess says:

    June 3, 2010

    great idea to put such a collection together :) it was fun to look at the posters they had back then … there were some pretty good design techniques already I must say.
    thanks for sharing this.

  • Image Masking says:

    June 3, 2010

    gr8 job!
    thanks a lot for sharing this nice post!
    I always love to read your blog.

  • Bane says:

    June 3, 2010

    Thank you guys!
    I’m so glad you like the showcase!
    @Richie there are so many good players today and I really can not decide it for one
    @vikkonovaloff I’ve worked pretty similar things then :)

  • djavupixel says:

    June 3, 2010

    Really cool post idea specially before the World Cup!

  • Maarten says:

    June 3, 2010

    Love it till 1962!! Check

  • A Man of Style says:

    June 4, 2010

    great showcase my favorite are 1938 France, 1950 Brazil and 1970 Mexico…8 more days, cant wait!

  • Adans Soares says:

    June 4, 2010

    1978 Argentina – depois os argentinos não querem que tirem sarro deles!!!….rs

  • Alvaro Efe says:

    June 4, 2010

    All that was missing were the names of the designers/authors, lovely post thouh :)

  • Free web traffic says:

    June 4, 2010

    Nice collection. hmm… but why is there a small version of the 2002 Korean logo on the right of this year’s logo? :)

  • Graham says:

    June 4, 2010

    Woza 2010!
    Very very exciting!

    What a great showcase.
    It is amazing to see how things have transformed over the years.
    But being a South African I must say I am a bit biased to the 2010 imagery :)

  • grant says:

    June 4, 2010

    We (switch design group) managed to not only design the 2010 logo but also won a 3 way pitch for the 2010 poster. The 2010 fever has finally hit us here in SA with one week to go before kick-off.

    Great post !!!

  • Bane says:

    June 4, 2010

    @Alvaro Efe You are right,authors name missing. I will not make such mistakes in the future,sorry!
    @Free web traffic Good question.I can only guess,maybe is best to ask the author
    @grant fever increasingly shaking each of us these days :)
    I was really pleased how many people saw and enjoyed this article, a big thank you to all for the positive comments!

  • bono says:

    June 5, 2010

    like the korea and japan – simple and cool. thanks for sharing! cheers!

    • warrenpark says:

      June 23, 2010

      Nice LOGOS and POSTER,I like KOREA and JAPAN’s simple but nice..Well,I love all designs…GO..GO..GO..FIFA World Cup…

      Go for FIFA World Cup

  • clippingimages says:

    June 5, 2010

    This are the historic posters and logo of world cup football.I have not seen the earlier posters.

  • Andrew says:

    June 5, 2010

    Thanks for a well done collection of posters and logos. Nice thinking.

  • Tarik Rahman says:

    June 6, 2010

    It’s Very nice.. i like it…

  • Tarik Rahman says:

    June 6, 2010

    it’s so nice.. i like it..

  • Najeem says:

    June 7, 2010

    Hey the France 1998 rocks….. It still has a fresh feeling

  • julie says:

    June 7, 2010

    hey, can someone tell me from which website I can find out who is responsible for the logos and designs of the mascots? Need those information for a presentation.

    thanks in advance =)

  • Paul says:

    June 9, 2010

    Very cool list. Each design is like a snapshot of the time and country hosting the world cup.

    Not being a life-long Football (soccer) fan I’m kind of confused by the mascots. Everything seems so artistic and mature- and then the mascots are pretty childish/weird.

  • jarbaj claret says:

    June 10, 2010

    Thats exposition,is very important for the soccer admirators.This is a truely history of football,the most sport of the world.

  • banner printing service says:

    June 11, 2010

    Football rules!!!!, this is great, has evolved to great, cant wait for tomorrow!!!!

  • Logo Designs says:

    June 11, 2010

    Great post! All these Logo Designs
    , posters and mascots look amazing. Cant wait to watch the game :)

  • Rosti The Snowman says:

    June 14, 2010

    Brilliant collection!

    I really like this years poster!

    I have created a post showcasing each teams national website

  • Carly says:

    June 16, 2010

    Great, awesome collection.
    I have a collection of everything design-related to do with FIFA on my blog:

  • Vundmeednok says:

    June 23, 2010

    Very Good site, thank yo mister, it’s help’s me!

  • Francis Kennedy Ocloo says:

    June 23, 2010

    This is fantastic, so creativity still rules !

  • Black Convoy says:

    June 23, 2010

    naranjito is the bets mascot ever!

  • art says:

    June 24, 2010

    Korea Japan is the best

  • Bane says:

    June 24, 2010

    I am glad that you enjoyed and find creativity and inspiration in this article.Thanks for your visit and comments!

  • Arabinda says:

    June 24, 2010

    Excellent, really over my head how they made it. Just fabulous. No other words

  • iGraphist says:

    June 24, 2010

    hand works never die even in this revolutionary and technologically advanced era!
    They are all Great!
    Thanks for sharing this fantastic archive.

  • Basile says:

    June 24, 2010

    My favourite poster is the 1974 West Germany World cup
    Just perfect…

  • Kaz says:

    June 25, 2010

    Nice collection! They’re all very representative of their era, although I can’t help feeling that France 1938 has a rather Russian feel!

  • phoebe says:

    June 26, 2010


  • Fadi says:

    June 27, 2010

    South Africa Poster is great, African Face and African Map, WOW, great color combination, and am getting used to the logo and see it great now

  • Orangetiki says:

    June 28, 2010

    Oh i was SO born in the wrong decade. What I wouldn’t do to be in Italy in 1934.

  • Baya says:

    July 2, 2010

    The 1986 Mexico design….the shadow concept…BRILLIANT!!!

  • samimg says:

    July 4, 2010

    Excellent collection. I think I like South Africa 2010 most.

  • Carl Z says:

    July 8, 2010

    Do you know of a website or place where the old WC posters can be ordered???

    • Bane says:

      July 8, 2010

      You can try here
      but I recommend that you seek on Google because you’ll find more options and then choose the most suitable for you.
      And once again, thank you all for a great visit and nice comments!!!
      I am glad that you like so much this showcase!
      Cheers! :)

  • israel says:

    July 8, 2010

    nice collection but will be better if they had the name of each mascot like… naranjito …guachito..strike..etc

  • bhavya says:

    July 16, 2010


  • geraldo says:

    September 15, 2010

    coolest ever !!
    big thx..!!

  • Craig says:

    October 19, 2010

    Great collection of World Cup design posters! There are some awesome designs in there, and I expected some of the earlier ones not be up to scratch but they have been done extremely well too, can’t pick a favourite.

  • Manik says:

    October 20, 2010

    All of them seem to be really great. Such a nice showcase. South Africa poster and logo is just awesome. Love it!!!
    Many thanks for sharing.

  • Atlanta Web Design Company says:

    November 2, 2010

    Cool round up of FiFa worldCUP.thnx for share.Good work!

  • French fan says:

    November 22, 2010

    1950 brazil poster is a great idea…

  • French fan says:

    November 22, 2010

    French logo 1998 great

  • Logo Design says:

    January 7, 2011

    Great ideas, beautifully designed.

  • logo design says:

    January 8, 2011

    Nice design work and its look good. Completely awesome!!