How to Use Facebook to Grow Your Photography Business
written by Rebecca SmithAs it’s already well-known, Facebook is the good platform for any kind of business on the Web. By using Facebook it’s easy to convey the main message of the brand and business to the wide range of users, reach the audience and familiarize it with your products at once. So, it’s not a surprise why this social network is so popular not only among simple users, but also among big companies and organizations.
Our today’s post is dedicated to Photographers’ activity on Facebook. What photo-artists should know and do to be successful and prosperous?
We’ve decided to share with our readers effective Facebook aspects and tips for Photographers.
Let’s start from the most simple, but significant one – the creation of Facebook Fan page. Every photograph has to own their personal Facebook Fan page, where it’ll be possible to post the artworks and share creative ideas and thoughts. Just follow helpful tips provided by Facebook and you can easily set up Fan page via Ads and Pages link on the left-hand side of the page under Edit My Profile.

When the Fan page is ready it’s time to know how you can use and get help from it?
The First Tip
Make its appearance unique and remarkable, use colorful photos, so the visitors look at your page and associate it with you, your activity and artworks. Your fan page is like your face, it showcases all your emotions, mood and art. Your fans will see new posts, artworks and be aware of all fresh updates. And don’t forget about the magic button “Like”, which shows the interaction between you and your admirers. One more advantage of Facebook Fan page is its statistic, in other words – insights, which shows users activity, the percentage of page overviews and feedbacks.

Attract your fans with multimedia content. Videos and photos capture their attention, by posting them you provide the reason to come back and see more. Insights service is free and enables Facebook Page owners to track the metrics around their content, understand the most popular topics and visitors’ interests by analyzing users growth and demographics. But, remember, that insights are available to pages with no less than 30 “Likes”.
The Second Tip
Probably one of the most important – is the usage of useful apps. There is a great number of useful applications created specially for Facebook users, but if you are a photographer you should use those, which will enhance the quality of your work and help to manage your daily work-flow.
Are you ready to get to know how always be in a centre of social life and easily keep track of interesting events?
We want to bring to your attention new amazing product by HostFB – Free portfolio Fan Page builder! Using it you have an awesome opportunity to build professional portfolio for your Fan page directly from your host FB account and instantly publish it to Facebook. It’s very easy and totally free, you’ll get:
- On-the-fly editor;
- Drag-n-drop photo manager;
- Multiple categories;
- Light jQuery effects for non-flash devices;
- Instant publishing to Facebook;
- Reliable support;
- PRO version and much more.

Without coding skills and absolutely for free you can obtain a perfect Facebook Portfolio Fan Page builder. Hurry up and start right now! :)
The Third Tip
Connect Facebook to automatically tweet news. Linking your Facebook page to Twitter you can share everything with your followers. Facebook users are able to post all status updates, links, photos, notes, and events that are published on Facebook with followers on Twitter. All these available directly from their Facebook Pages, and it’s also possible to pick and select things they want to share both on Twitter and Facebook.
This useful app will help you to save time doing two things at once in one place.

The Fourth Tip
Communicate and be friendly with your fans. It’s very important for a photographer to interact with the connoisseurs of their work. If you are the photographer don’t focus your Fan page to other artists, you should concentrate on your fans and keep up connect with them. In a such way you can meet potential clients and collaborators.
Disabling wall posts is one of the most widely diffused mistakes. Some photographers hide the comments section, because of the fear of negative opinions from clients and customers. If you want to be social, you have to be social! Interact with users even if their responses are not positive. Don’t disappear when your company’s name, your artworks or your personal name come into a question. Communication with the visitors of your page is a perfect chance to turn an unhappy customer into a happy one by handling negative feedback well.
The Fifth Tip
Facebook groups. They are created for the people with similar interests. Joining the group you have an excellent opportunity to share your experience with other masters, give them a part of your knowledge and you’ll by far be noticed. You also can familiarize with new styles of photography and some innovative methods and techniques. In addition to the Facebook Fan page you can create your own group and promote your photos via it. If you decide to follow other photography groups, look for groups that have a big number of members before joining. Don’t loose the opportunity to be in touch and stay closer to your like-minded persons!

This is a proven fact that Facebook fan pages can do a great work for your business promotion. It is undoubtedly a successful way of making your business more profitable. Hope our useful tips will become you in handy and you photography career and activity on Facebook be succeeding and prosperous. Good luck with your business!
Rebecca Smith is the writer working with HostFB, that provides free hosting for Facebook fan pages and free Facebook applications. She writes about the latest Web trends and new-age Internet ideas.











2 Comments
ADD COMMENTinspirationfeed says:
July 30, 2011Did not know about the Free portfolio Fan Page builder, thank you so much!
Rebecca Smith says:
August 1, 2011If you still don’t have your own Facebook page portfolio, Fan page builder will by far come in handy :) Thank you for the comment :)