Timeless Beautiful Industrial Design by Braun GmbH

    written by Nikola Lazarevic

    Braun GmbH, formerly Braun AG, is a German consumer products company based in Kronberg, Germany. From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1956, Braun created its first design department, headed by Dr. Fritz Eichler, who instituted a collaboration with the Ulm School of Design to develop a new product line.

    Amazing pieces of industrial design that still today remain fresh, true classics that have survived the test of time.

    Timeless Beautiful Industrial Design by Braun GmbH

    In 1956 the company introduced its famous SK4 record player (‘Snow White’s Coffin’), designed by a youthful Dieter Rams together with the pioneer of system design Hans Gugelot.

    Timeless Beautiful Industrial Design by Braun GmbH

    Rams soon became the most influential designer at Braun and he served as head of design for Braun for nearly 30 years. Many of his designs have found a permanent home at the Museum of Modern Art.

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    In the 1970s, a design approach influenced by pop-art began to inspire Braun products, which by this time included many common household appliances and products. Contemporary Braun design of the period incorporated this new approach in bright colors and a lightness of touch, while still clean-lined in keeping with Functionalist philosophy.

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    Timeless Beautiful Industrial Design by Braun GmbH

    We can also notice, that when you look at the Braun products and compare them to Apple products, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design “honest.”

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    Authored by

    Web Designer, Blogger, M.Sc in Electronic Engineering from Nis, Serbia. Founder of webexpedition18.com. You can find me on Twitter.

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5 Comments
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  • Gonzo the Great says:

    November 16, 2011

    Hi Nikola,

    man, you couldn’t make me happier than this! Being a industrial designer, well I studied it (a long time ago), Dieter Rams was/is one of my favorite industrial designers!

    I have studied his work carefully and his minimalism/simplicity (and sense of ‘usability’) is till today a great source of inspiration for me, even when doing graphic and web design. Yep, really beautiful stuff!

    Thanks for this treat, really enjoyed it! Cheers & Ciao ..

    P.S.: I really feel an upcoming urge to post one of these gorgeous pictures on my Tumblr blog, .. referring to this article of course ;-P

  • Maria says:

    November 17, 2011

    One of my favorite posts!! Great Nikola!!

  • Nora Reed says:

    November 18, 2011

    Superb article, great to see these brilliant design which inspire me a lot. Very much impressive addition.

  • el Audio Media says:

    November 23, 2011

    I love this clean and minimal look.

    Apple was inspired too by Braun: http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future

  • Mike Donley says:

    November 26, 2011

    I agree they are nice designs but it would be nice if the items were identified. Some of them I have no clue what they are or what they do.