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Revealing The Secrets – Fonts Of Famous Logos

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February 8th, 2010

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If you ever wonder what font is used in Google or IBM or Ferrari logo you come to the right place. You’ve seen these fonts so many times and now it’s time get to know their names and their authors.

Ferro Rosso

Catull Regular

Gorilazz 2

Apple Garamond

English Towne Normal

Heineken

Swach it

Sickness

ITC Avant Garde Gothic Medium

Verdana Bold Italic

Men In Blue

Didot Headline

Marlboro Regular

PanAm Text Capss

Lubalin Graph Bold

Humanist Slabserif 712 Black

Walter

Bauer

Metal Lord

Arial Rounded Bold

Maybe in the list above is your favourite one!

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About Zoran Stosic

...person with wide open views; too curious to be too serious; interested in IT, minimal design, minimal techno... follow me on twitter

27 Comments So Far

  • Interesting post! Thank you for sharing..

    iMatt
  • Very cool. I wonder how many of them are free fonts. Also, I’m amazed why nobody used Helvetica. :)

    Richie
  • I love the Lubalin Graph font!

    vik
  • this is amazing!

    Antonio
  • Great idea! I am writing a similar post about what the great brands logos have in common. :) I will use yours as one of the resources. Thanks!

    Zeemp
  • Any idea what the Font is Volvo uses or created?

    Erik
  • Great stuff …interesting!

    I’ve always wondered which font this is: http://media.downy.com/images/common/logo.png but noone has been able to tell…

    Reb
  • always nice to know how designers have made use of existing or common fonts. had no idea paypal used a common font face

    cchana
  • PayPal uses Verdana – Bold + Italic
    Thats amusing!

  • I Always wanted to know the fonts behind these big names. An informative article, thanks for sharing.

    Namit Gupta
  • Really interesting and often with these big companies they might tweak the branding but the font remains

    Web Design Kent
  • Thanks for the posting. May I know where can I find CANON font?

    Thanks in advance.

    Pammu
    • Canon font name is Denda New and it was designed by Fred Smeijers. More about the font in his book “Type Now” (http://www.hyphenpress.co.uk/books/978-0-907259-24-4).

      “Denda – A contemporary sanserif initiated in 2000 by TBWA\Designers Company for their redesign of Canon Europe packaging. This typeface comes in four weights, in roman and matching italics: for use by Canon Europe in general publicity, manuals, and packaging. It is a custom-made design, not publicly available.”

      Zoran Stosic
  • Agreeing with Richie, there’d have to be some Helvetica out there?
    Nice idea Zoren, it’ll be great if it you keep going.

    Teresa
  • What about the fonts for Newsweek and Time Magazine?

    Daniso
  • psd tuts? what does this ‘brand’ do in this list?

    Flow
  • Great post. Thanks. It’s would be intersting to see more examples.

    Andrej
  • Nice idea. Maybe POLITIKA font from front page and politka new font for type write paper?! Tnx

    M!lan
  • Also, mybe HOLSTEN, TUBORG, etc?

    M!lan
  • I can’t thank you enough for this list. This is the best list ever! I’ve been scouring the net looking for some of them..

    Manisha M
  • Neat idea for a post. Garamond in it’s various forms has to be an all-time achievement: to be part of the beginning and still be alive and kicking many centuries on.

    myspace, arial rounded bold! We all know the story to arial, Although I have regularly used it for windows based PowerPoints to see it used like this leaves a slightly uncomfortable feeling. I would like to see the designer pitching the idea to the customer…

    However a great way of showing the power of a typeface to communicate.

    Andrew Butler
  • Any ideas on the mars bar font??

    Silver
  • Do you happen to know what font is parents magazine?

    Also I downloaded some fonts (loki-cola and the I dream of Jeannie font) from some site and can never get them to work. I put them in the folder with the existing fonts in my computer. I guess they’re not installed properly. I don’t know if you can help me with this one.

    Ellen
  • All from the best fonts! Very interesting! Las Vegas Web Design

    Las Vegas Web Design

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