Six Points To Remember For Designing User Friendly Landing Pages For QR Codeswritten by Roxanne Peterson
Recent statistics show that the number of mobile internet users is persistently rising. The users like browsing the internet from the mobile because it is convenient and extremely helpful as well. The consumers can use the different applications to locate nearby store or building, get direction or access vital information. Even the small and big brands can also exploit this phenomenon to get important sales leads in their business by using the QR Codes. These codes help the users to get easily redirected to the home page of the particular brand without entering the web address. However, the entrepreneurs should also take up the initiative to develop a responsive website with some important features so that the conversion rate is high.
Here are some of the important facets that designers need to keep in mind while developing the landing page of the QR codes:
The designers need to keep in mind that the person will be accessing the website from mobile phones or tablets. So the area of interaction is limited and most of the functions will be carried through touch screen. Therefore, the designers need to provide the users with maximum areas for tapping the buttons. The websites should get uploaded within the minimum amount of time as the network connections of the mobile phones are usually slow. Or else the visitors are going to lose their interest. Place all the important tabs on the website strategically so that the users do not need to scroll up and down continuously.
Develop an engaging website
Along with interactivity, the designers should also pay due attention to the appearance of the landing page of the QR code. Use bright colors for enhancing the look of the website and also choose a viable layout so that all the important aspects can get the due exposure. The designers can also make use of beautiful typography for designing an alluring website. But before using a typography, they should double check whether the particular typography is mobile responsive or not. The fonts should be large enough so that the visitors can read them easily.
The write ups
The write ups in the website play an important role in making it viral. However, all the contents in the websites need to be precise and informative. A brief introduction about the brand is best suitable. As far as the services or products are concerned, try to mainly focus on the how the clients are going to be benefitted from it rather than highlighting the achievements of the company. This strategy is certainly going to work in favor of the brand using QR codes. Informative or demo videos on the QR code landing pages are also extremely beneficial as the mobile users prefer watching videos on the go.
Placing the vital information
All the vital information about the company should be placed at the top of the website so that the visitors get to see them easily. Moreover use bold fonts for all the important offers so that it can catch the attention of the visitors easily. Subscription form in the landing page is a good idea but ask for minimal details from the visitors as typing would not be easy.
Do not over do it
Try to make the landing page of the QR codes as simple as possible. Using a lot of flash based features and hyperlinks are not advisable. The flash based features are not supported in Smartphone so it is best not to use them at all. Make it as clutter free as possible so that the users have a pleasant experience while browsing through the website. This is extremely important for turning a visitor into a loyal client.
Provide the link to the main website
It is not possible to provide the QR code design landing page with all information as then they page is going to get overloaded with many things. Therefore, provide the link to the main website so that they can connect to it easily for getting further details.
These are some of the important factors that the designers need to keep in mind while designing a QR code landing page. Inclusion of these vital aspects is certainly going to generate good number of sales leads from the landing page of QR code.