WEBEXPEDITION18 Never Stop The Exploring

As some of you may already know, Wimbledon – World’s Bigest Tennis Tournament begins today at 1pm. There’s something about the pristine green grass, the smartness of the conservative all-white dress code, that gives Wimbledon a unique aura. Is it possible to find inspiration for our design work in such big sport event?

In this article, I would like to take a different look at Wimbledon, and show you what designers can learn and how can be inspired by premier tennis event in the world.

Let’s start with few sentences about tournament history and tradition.

History & Tradition

The Championships: Wimbledon, or simply Wimbledon, is the oldest tennis tournament in the world and is generally considered the most prestigious. It has been held at the All England Club in the London suburb of Wimbledon since 1877. It is one of the four Grand Slam tennis tournaments, and the only one still played on the game’s original surface, grass, which gave the game of lawn tennis its name.
The tournament takes place over two weeks in late June and early July, culminating with the ladies’ and gentlemen’s singles final, scheduled respectively for the second Saturday and Sunday.

Wimbledon traditions include the eating of strawberries and cream, drinking Pimms spritzers, royal patronage and a strict dress code for competitors.

Official Logos

Wimbledon Championship Logos comprises of a round-shaped structure. Prominent color combination attracts the viewer’s attention towards it.

What We Can Learn from Wimbledon?

Learn and practice

For over then 100 years Wimbledon is considered to be the premier tennis tournament in the world and the priority is to held its leadership into the 21st century.
Each year Wimbledon improve the quality of the event for spectators, players, officials and neighbours.
Since the first Championships in 1877, Wimbledon has grown from its roots as a garden-party tournament to a Grand Slam tournament with a following of millions around the world.

Every tennis player dream is to come and conquer Wimbledon tennis courts. They train and practice over and over again each day in year, working to shape their bodies and perfect their skills.

We can think about designers in a similar way. Designers should be perpetual students learning all the time. We all need to be pushing forwards, practicing and constantly learning, shaping our skills to perfection.
Focus on being the best we can be, and on being better that we currently are. Constant learning process and practice will help us achive that. The moment we stop learning is the moment when we also stop growing as designers.

“In your career you have a lot of good moments and bad ones. The important thing is to have enough motivation to keep working all the days with humility and trying to be a better player than before. I am going to try to continue doing this.” – Rafa Nadal

Small Things makes the Difference

128 players start on Wimbledon tournamet each year with dreams of winning, only two plays in the final and in the end there’s only one at the top. Differences between those 127 players and the winner are often not so big.
Especially in the final, small things separate the winner and runner up – i.e. impossible magic volley, great return or dive volley on the net (remember Boris Becker).

The same premise can be apply in design. Everyone with a computer (mac or PC) and Photoshop, with or without any knowledge, can start making websites, but only good desingers will understand basic rules and principles of their design.
Tiny carefuly designed details will make all the difference and transform good design into a great one. Strive for perfection!

Enjoy Strong Competition

Without strong competition Wimbledon will be just one of thousand tournaments all over the world, not so attractive for spectators and players.
Strong competition pushes player to be the best as they can be, performing at the highest level.

We can discuss about designers in similar fashion. Strong competition will be pushing us forward, make us better in every way. Strong and health competition will help us growing as designers.

“I’m happy he’s back. I want him to play every tournament. I felt like what I saw was the old classic Rafa on clay hardly losing sets and matches. That’s what we got from him. That’s why it’s going to be incredibly hard to beat him here at Wimbledon.” – Roger Federer

Be Inspired

Wimbledon Colours

Dark green and purple (sometimes also referred to as mauve) are the traditional Wimbledon colours. All tennis players participating in the tournament are required to wear all white or at least almost all white clothing, a long time tradition at Wimbledon.
Green clothing was worn by the chair umpire, linesmen, ball boys and ball girls until the 2005, however, beginning with the 2006 Championships, officials, ball boys and ball girls were outfitted in new navy blue and cream coloured uniforms.

Let’s not forget the official ball.

As you can see Wimbledon has many different colours beside traditional dark green, purple and white. Here are a few colour palettes inspired by wimbledon colours.

Colour Palletes

Pallete #1

Pallete #2

Pallete #3

Pallete #4

Pallete #5

Pallete #6

Pallete #7

Pallete #8

Pallete #9

Pallete #10

Pallete #11

Pallete #12

Pallete #13

Pallete #14

Pallete #15

Official Wimbledon Posters

Wimbledon Posters by Underground

Wimbledon Championships was one of two Tennis events to be promoted by the Underground. In 1933, two posters were issued by the Underground to promote Wimbledon Championships. One was for display on platforms and booking office walls and another smaller one was for posting in Underground carriages.

Wimbledon Is

I played a bit in Photoshop inspired by Wimbledon colours, history and tradition and come up with “Wimbledon Is”.

At The End

I hope you enjoyed reading this article. It’s your turn to talk. I would love to hear your thoughts and ideas on this one!

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Authored by Nikola Lazarevic

Web Designer, Blogger, M.Sc in Electronic Engineering from Nis, Serbia. Founder of webexpedition18.com. You can find me on Twitter.