The world is becoming a smaller place, but thankfully it’s not becoming a more homogenous place. More and more people are going online to communicate and do business, but this doesn’t mean that everyone’s speaking English – it may be the ‘mother tongue’ of the internet, but only 22% of web surfers are native English speakers, and the number of internet users in Asia outstrips those in North America and Europe put together.
In this environment, if you want to be a truly ‘global’ and competitive website, you need to think beyond a monolingual and monocultural audience and reach out to everyone out there in cyberspace – especially if you’re in the business of selling goods and services, since studies have shown that 85% of consumers won’t buy from a site if they can’t read about the product in their own native language (Common Sense Advisory, 2006).
Continue reading “Multicultural Web Design”
Advertising needs to send a clear message that users can easily grab. At the same time, the message must to intrigue and entice the customer to purchase the product.
Most of advertisements that we can see on TV or magazines are still elaborates. Instead, I think that simple and minimal advertisement is easier to understand for users and capture their attention in less time.
Create an advertisement minimalistic, and at the same time, clean to understand isn’t easy to do. This post contains a collection of 30 advertisements where minimalism is the main feature.
Continue reading “When Creativity Meets Minimalism: A Collection Of 30 Minimalistic Advertisements”
The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. This will be the first time that the tournament has been hosted by an African nation.
As hopes, dreams and excitement are growing and all eagerly awaiting the beginning of the contest and the first goal, I want to present you the official posters, logos and mascots from all World Cup’s so far. It’s interesting to see how their design changes over time.
Continue reading “FIFA World Cup Design: Posters, Logos and Mascots 1930 – 2010”
