I am sure that you do a lot of your purchases online and have your favorite sites that you usually shop on. Now have you ever wondered why you like a particular site and why is it that you don’t really like a site? Why is a particular e-commerce website your favorite and another something that you ask others not to go to?
Apart from the range of products and services a site offers, its brand, the discounts on offer, there are other things that play a role in determining why a shopper falls in love with a particular site. Typically, there are three kinds of sites that a shopper truly loves, and love here stands for ‘enjoys shopping on’.
Websites that are Upfront/Straightforward
If a website wants to sell something, then all a shopper wants is that it doesn’t beat about the bush and just sells what it wants to sell. There is no offering of long winded information about a particular product that is irrelevant to the website’s focus. Product information is provided with a view towards helping shoppers make an informed decision. The use of image and text is such that the shoppers get a clear idea of whether the product is good for them or bad.
Once, they make up their minds to buy a product, they are taken through a payment process that is simple and gets over quickly. It’s not something that goes on and on and asks them to fill up all sorts of information at every step of the way. The idea is to make the shopping experience of the shopper infinitely quicker. Nothing more and definitely nothing less!
As can be imagined, such e-commerce sites are a hot favorite of shoppers.
Websites that have Design Simplicity and Minimalism
Minimalism is in, as far designing a website is concerned and this fact remains true for the shopping carts as well. A person who wants to do some online shopping is not really interested in a site that is visually very impressive. All that he wants is a site that looks credible and professional.
Some of the more successful websites out there are all about the products and services that they sell and nothing else. Their core focus of attention is on whether they are able to present their products in the best possible manner to their target customers. They focus on design clarity, and minimal design so that the core objective of the website that is ‘selling’ shouldn’t lose focus. The attention of the potential customers should only be focused on buying the product and nothing else. This is where design minimalism works best.
Look at a website like Amazon, its design is appreciated for its clarity rather than anything else; the reason why people fall in love for such websites.
Websites that have As Few Call-to-Action Buttons as Possible
Nobody likes to be overwhelmed by sales calls … so why would the use of numerous call-to-action buttons help you reap rich dividends. Sift through the e-commerce websites that are doing well and the others that aren’t doing so. If you look closely enough at the unsuccessful websites, you will find that on every page of their website, they will have design elements exhorting people to buy products. This is called a hard sell, and nobody likes such an overt hard sell. Nobody likes to be constantly told that they need to buy a particular product or service. They want to be able to make their own minds regarding the same.
This is why people don’t like sites that have plenty of call-to-action buttons coming at them. They want a website that allows them to decide in peace, a website that displays all the functionalities and benefits of a particular product and allows them to take a decision in their own time, regarding the same.
They love coming back again and again to such sites!
Whether you are thinking about having your very own e-commerce solution or you are actually a designer who wants to develop an e-commerce solution for his client, you will need to do the simple things right. What does a buyer want in order to decide whether he/she wants to buy the product in front of him? He wants information in the form of text and images. That’s it. Everything else comes later. He doesn’t want to be impressed by the visuals on the website. All he expects to be given is information that will help him make his mind about the products that he wants to purchase. So just give him that.
Pure and Simple always work best for an e-commerce website.